In Winter 2022, the University of Oregon’s Engaged Journalism course partnered with the City of Hermiston to assess the community’s information ecosystem. Through surveys, site visits, and facilitated conversations, students explored how residents get and share local news, what sources they trust, and where information gaps exist.
Overall, residents rated themselves as fairly well informed (average 7/10). Facebook—especially the “What’s Happening in Hermiston” and “NEW What’s Happening in Hermiston” groups—was the most frequently used source for local updates, though trust in it was mixed. Traditional outlets, particularly the Hermiston Herald, remained important. While many valued the Hermiston Public Library, it was underutilized as a gathering place. Residents expressed interest in more inclusive, Spanish-language resources and stronger physical spaces for connection.
Key Insights
- Dominance of Facebook for information: 86% of respondents use Facebook for local news and events, though only about one-fifth said they fully trust it.
- Traditional outlets still matter: The Hermiston Herald and East Oregonian were the most trusted print/online news sources.
- Underutilized public library: Less than 10% considered the library a key gathering space, with some visiting libraries in neighboring towns instead.
- Lack of central, physical gathering spaces: he new Food Pod was identified as a promising site to build community connections.
- Spanish-speaking residents underserved: At 46% of the population, Hermiston’s Hispanic community faces gaps in language-accessible information.
- Top information priorities: Schools/education, jobs/economy, and housing ranked highest among residents’ concerns.
Recommendations
- Upgrade Hermiston Public Library: Add a makerspace, family-friendly gathering areas, and more inviting public spaces.
- Host and promote more library events: Especially for children, homeschooling families, and community groups, with promotion through Facebook, Parks & Rec, and local outlets.
- Expand Spanish-language access: Translate city websites, Facebook content, and local news coverage; create culturally relevant stories.
- Leverage online platforms: Strengthen engagement between news outlets, city government, schools, and Facebook groups to share accurate, timely information.
- Enhance physical gathering spots: Build out the Food Pod with events, diverse vendors, amenities, and bulletin boards; explore other venues like parks and local businesses.
- Share communication platforms: Encourage collaboration between news outlets, the library, businesses, and community organizations to amplify reach and engagement.
To read the full report and explore our detailed findings and recommendations, click the “Read The Report” link to the right.